In the heart of Romford town centre lies a hidden gem that often goes unnoticed by many – Modernariato. This vintage shop, which means modern antiques in English, has been a part of Romford Shopping Hall for approximately five years. Despite its long-standing presence, owner Isabella Pino laments that many people are still unaware of their existence.
As you step into Modernariato, you are greeted with a treasure trove of items from the 50s, 60s, and 70s. From homeware to cameras, the store offers a diverse range of vintage pieces that cater to collectors and enthusiasts alike. The ambiance of the shop resembles an Aladdin’s cave, with records adorning the entrance walkway and disco-style lamps illuminating the main shop floor.
Isabella revealed that while their collection includes atlases and Beatles’ memorabilia, it is the records that reign supreme in popularity. She noted that Romford had been devoid of record shops for a significant period, making Modernariato a go-to destination for music lovers and vinyl enthusiasts. The shop even boasts radiograms for those seeking a vintage audio experience.
Despite the shop’s array of treasures, Isabella shared that customers often inquire about the duration of their presence in Romford Shopping Hall. In response to the evolving retail landscape, she has expanded her reach to online marketplaces while remaining rooted in her vintage ethos. Isabella emphasized her preference for face-to-face interactions, where she can engage in negotiations and share a cup of coffee with clients.
Modernariato prides itself on offering “millions of things,” inviting customers to explore the shop and relish the vintage ambiance, even if they do not make a purchase. Isabella’s dedication to preserving the charm of the past through her curated collection shines through in every aspect of Modernariato.
In a world dominated by mass-produced goods, Modernariato stands as a testament to the enduring appeal of vintage treasures. Whether you are a seasoned collector or a casual browser, a visit to this quaint shop in Romford promises a nostalgic journey through the bygone eras of the 20th century.