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Apple fans, get ready to upgrade to the latest and most advanced devices from Apple – the iPhone 16, Apple Watch Series 10, and the new AirPods lineup. Starting Friday, customers can dive into the world of cutting-edge technology and save big with carrier promotions when purchasing directly from Apple.

For those eager to get their hands on the new iPhone 16 lineup, pre-orders are open now. By shopping on apple.com or the Apple Store app, customers can explore the powerful features of the iPhone 16 and iPhone 16 Pro models. The Apple Specialists are there to guide customers through Apple Intelligence, the personal intelligence system designed for Apple devices such as iPhone, iPad, and Mac. With a variety of financing options and carrier deals available, upgrading to the latest iPhone has never been easier.

Customers can receive up to $1,000 in credit when trading in their old devices towards the purchase of an iPhone 16 Pro with select carrier promotions. Apple Specialists will assist customers in choosing the right model and activating their new iPhone with carriers such as AT&T, T-Mobile, Verizon, and Boost Mobile, now available for the first time at Apple.

In addition to the iPhone 16 lineup, Apple Watch Series 10, the black titanium Apple Watch Ultra 2, and the new AirPods are also available for pre-order. The Apple Watch Series 10 boasts the largest and most advanced display yet, with features like sleep apnea notifications, faster charging, and water depth and temperature sensing. The AirPods 4 offer an open-ear design for comfort and advanced sound quality, with options for Active Noise Cancellation.

When purchasing directly from Apple, customers can enjoy personalized support from Apple Specialists both in-store and online. The redesigned Apple Store app offers a seamless shopping experience, with personalized recommendations based on device history. Customers can also take advantage of the Apple Trade In program for trade-in credit or an Apple Gift Card, as well as 0 percent APR financing with Apple Card Monthly Installments.

Apple Intelligence, the innovative personal intelligence system, will be available as a free software update on select devices. The first set of features will be introduced in beta next month, with more features rolling out in the months to come. Apple’s commitment to expanding Apple Intelligence to more languages and platforms demonstrates their dedication to delivering cutting-edge technology to a global audience.

With the latest offerings from Apple, customers can experience the future of technology today. From the powerful iPhone 16 lineup to the advanced Apple Watch Series 10 and the new AirPods, Apple continues to push the boundaries of innovation and set new standards for excellence in the tech industry. Upgrade to the latest devices from Apple and join the revolution in personal technology.