London Broncos CEO Jason Loubser recently made a plea for urgent investment in the club, revealing that they need £350,000 within the next month to ensure competitiveness at the start of the Championship campaign next season. This comes after the Broncos were relegated from the Super League following a disappointing season that saw them finish at the bottom of the table.
The club’s long-time owner, David Hughes, has also announced his decision to sell the club, bringing an end to his 27-year association with the Plough Lane-based team. This change in ownership, coupled with the financial challenges facing the club, has put London Broncos in a precarious position as they look ahead to the 2025 season.
In a statement released on the club’s website, Loubser emphasized the importance of recognizing the obstacles that lie ahead for London Broncos. He explained that the lack of parachute payments for relegated clubs in 2024 has created a significant budget shortfall, necessitating the immediate need for alternative sources of funding.
Loubser estimated that the club will require approximately £900,000 to cover expenses for the upcoming season. To kickstart their preparations and begin signing players for the new campaign, London Broncos are aiming to raise £350,000 in the next month. This will allow them to be ready for their first competitive game and navigate their way through the challenges that lie ahead in the Championship.
The CEO’s call for investment highlights the precarious financial situation facing the club and underscores the importance of community support in ensuring the long-term sustainability of London Broncos. As they embark on a new chapter with new ownership, the club is in need of backing from fans, sponsors, and stakeholders to secure their future in the competitive world of rugby league.
The challenges that London Broncos face serve as a reminder of the financial pressures that many sports clubs encounter, particularly in the wake of relegation from top-tier competitions. By rallying together and supporting their team in this time of need, fans can play a crucial role in shaping the future success of London Broncos and helping them overcome the obstacles that lie ahead.
