Irish startup Imvizar has recently secured €1.5 million in funding to launch its no-code augmented reality creation tool, Lureo, and support its expansion in the US. The funding comes from Delta Partners VC, as well as support from industry experts such as Gareth Lambe, Michael Dywer, Nigel Byrne, and Enterprise Ireland.
Imvizar, founded by Michael Geurin in 2021, focuses on creating immersive experiences for tourism and entertainment by bringing characters and environments to life through augmented reality. The company already collaborates with various tourist attractions, artists, influencers, and universities, blending technology with storytelling.
The Lureo creation tool is designed to allow anyone, regardless of their technical skills, to create high-quality augmented reality experiences. With a user-friendly interface, Lureo caters to a wide range of creators, including filmmakers, marketers, and educators. Mr. Guerin stated, “Our mission is to make spatial storytelling as mainstream and accessible as possible. With Lureo, we’re breaking down the barriers to AR content creation, enabling anyone to produce immersive experiences.”
Imvizar has already attracted clients such as Salesforce, Grant Thornton, and North Carolina State University since its inception in 2021. The company offers its augmented reality experiences in various countries, including Ireland, the US, Portugal, and Australia, at popular tourist destinations like Spike Island, Sligo, Dublin, Waterford, and the Kerry Way.
The recent funding will position Imvizar as a key player in AR innovation. Dermot Berkery, partner at Delta Partners VC, expressed excitement about Lureo’s potential to transform how AR content is created and engaged with, opening new opportunities for creators and brands.
Imvizar’s success in securing funding and expanding its reach demonstrates the growing interest and potential in the augmented reality industry. As technology continues to advance, platforms like Lureo are paving the way for more accessible and innovative ways to create immersive experiences through spatial computing. Keep an eye on Imvizar as they continue to push the boundaries of AR storytelling and content creation.
