Mother Hubbard’s, a beloved fish and chip shop with roots tracing back to 1972 in Bradford, has made its mark in East London with the opening of a new location in Ilford. The new franchise, located on Ilford Lane, officially opened its doors at midnight on September 21, much to the delight of local residents and food enthusiasts alike.
The history of Mother Hubbard’s dates back to May 1972 when Coronation Street favorites Stan and Hilda Ogden decided to venture into the world of fish and chips by opening their first store in Bradford. Back then, a portion of fish and chips would only cost you 45p, a far cry from today’s prices. Over the years, Mother Hubbard’s has become synonymous with quality, tradition, and a love for delicious, freshly cooked fish and chips.
Expanding its reach beyond Bradford, Mother Hubbard’s made its way to London in October 2021 with the opening of a store in Barking Road, East Ham. The company’s foray into the bustling London food scene was met with great enthusiasm from locals and visitors alike, establishing itself as a go-to destination for authentic fish and chips in the area. According to Mother Hubbard’s, the East Ham location has been a resounding success, paving the way for further expansion in the city.
In celebration of the grand opening of their Ilford location, Mother Hubbard’s is offering customers a special treat with 50% off the entire menu during the opening weekend. This generous discount is a token of appreciation to the community for their warm welcome and support as the beloved chippie sets up shop in a new neighborhood. The store itself has been lovingly decorated with fish and chip-themed touches, including charming newspaper wallpaper and historic photos adorning the walls, creating a cozy and inviting atmosphere for diners.
Embracing Tradition While Innovating
Despite its long history and traditional roots, Mother Hubbard’s remains committed to innovation and staying ahead of the curve in the ever-evolving food industry. The new Ilford location is a testament to this commitment, blending classic recipes and cooking techniques with modern twists and updates to cater to the tastes of today’s discerning customers. From sourcing the freshest fish and hand-cutting chips to experimenting with new flavors and ingredients, Mother Hubbard’s continues to push boundaries while staying true to its heritage.
Community Engagement and Sustainability
Mother Hubbard’s is not just a place to enjoy delicious fish and chips; it is also a hub for community engagement and social responsibility. The chippie actively participates in various local initiatives, charity events, and partnerships to give back to the community that has supported it for decades. From sponsoring local sports teams to organizing fundraisers for important causes, Mother Hubbard’s is deeply invested in making a positive impact beyond its doors.
In addition to community engagement, Mother Hubbard’s is also dedicated to sustainability and environmentally friendly practices. The chippie sources its fish from reputable suppliers who adhere to sustainable fishing practices, ensuring that future generations can continue to enjoy the bounty of the sea. From reducing waste and energy consumption to exploring eco-friendly packaging options, Mother Hubbard’s is committed to minimizing its environmental footprint and contributing to a healthier planet.
Celebrating Diversity Through Food
One of the hallmarks of Mother Hubbard’s success is its ability to bring people together through the universal language of food. The chippie’s diverse menu reflects the multicultural landscape of London, offering a wide range of options to suit every palate and dietary preference. Whether you prefer classic fish and chips, vegetarian alternatives, or gluten-free options, Mother Hubbard’s has something for everyone, ensuring that no one is left out of the culinary experience.
Moreover, Mother Hubbard’s commitment to diversity extends beyond its menu to its staff and customers. The chippie proudly employs individuals from various backgrounds and cultures, fostering a welcoming and inclusive environment for all. By celebrating diversity and embracing different perspectives, Mother Hubbard’s enriches the dining experience and creates a sense of unity among its patrons, regardless of their differences.
In conclusion, Mother Hubbard’s expansion into East London with the opening of its new chippie in Ilford is a testament to the brand’s enduring legacy, commitment to quality, and passion for bringing people together through delicious food. As the beloved fish and chip shop continues to grow and evolve, it remains a beacon of tradition, innovation, community engagement, sustainability, and diversity, setting the standard for excellence in the culinary world. Whether you’re a longtime fan or a first-time visitor, Mother Hubbard’s invites you to savor the flavors of its rich history and exciting future, one delicious bite at a time.
